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Design Language

Standing upon the pillars of ‘Iki’ and ‘Hygge’ design concepts, our design language is simple, straight forward and happy.

‘Iki’ is a Japanese concept of aesthetics epitomising simplicity, style, sophistication, spontaneity, and originality in a direct, unabashed fashion.

Hygge’ on the other hand is a Danish concept representing a culture of cosy, comfortable and joyous living. Cuddling up with your loved ones, reading your favourite story, blowing a large bubble, sipping a hot cup of cocoa are all hygge which is basically an attitude of awareness about simple things in life that bring you joy and happiness.